If you’re like most small business owners, you didn’t start your business because you loved spreadsheets—you started it because you’re great at your craft. But here’s the truth: even the best service or product can fail if it’s priced wrong.
At MidWest Operations Solutions, we’ve worked with hundreds of business owners who are undercharging without even knowing it. That’s not just leaving money on the table—it’s making it harder to grow, pay your team, or even stay afloat.
📉 The Pricing Problem in Small Business
Too often, SMBs base their pricing on:
- What the competition is doing
- What “feels fair”
- What they think the customer will pay
The problem? These approaches ignore your actual costs—and your business can’t survive on hope and guesswork.
📊 Cost & Pricing Analysis: What It Really Means
Cost & Pricing Analysis helps you answer one core question:
“Am I charging enough to cover my costs and make a profit?”
To answer that, you must understand three things:
- Direct Costs – Materials, labor, and other inputs that go into your product or service.
- Overhead – Rent, utilities, software, admin support… things that keep the lights on.
- Profit Margin – The extra on top that keeps you growing, hiring, and reinvesting.
Once you understand your true cost structure, you can build a pricing model that supports your goals.
🧮 Don’t Worry—We Made It Simple
We know this can feel overwhelming, so we built a straightforward Cost & Pricing Analysis Template that helps you break everything down. It’s designed for real-world use by real business owners—no accounting degree required.
Free Cost Pricing Model – Download Now.
Use this tool to calculate your breakeven point, test different pricing models, and see what happens when costs change. It’s a reality check every business needs.
✅ What MWOS Offers
At MWOS, we don’t just give you a spreadsheet—we walk you through it. We show you:
- What your hourly rate really needs to be
- Where hidden costs are eroding your profits
- How to confidently adjust pricing without losing clients
- And most importantly—how to build a business that’s financially healthy
💬 Final Thought
Pricing isn’t just math—it’s strategy. But you can’t build strategy on guesswork.
Let us help you take control of your numbers so you can run your business, not just survive it.
👉 Want to know if you’re charging enough? Book a $199 Pricing Review with MWOS and walk away with clarity and confidence.
